Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?
Patrick HartmannProfessor Titular Universidad (Associate Professor) of Marketing, University of the Basque Country UPV/EHU, Bilbao, SpainMartin EisendProfessor of Marketing, Faculty of Business Administration and Economics, European University Viadrina, Frankfurt (Oder), GermanyVanessa ApaolazaProfesora Titular Universidad (Associate Professor) of Marketing, Faculty of Economics and Business Administration, University of the Basque Country UPV/EHU, Bilbao, SpainClare D’SouzaAssociate Professor of Marketing, La Trobe Business School, College of Arts, Social Sciences & Commerce, La Trobe University, Melbourne, Australia
2017en
ABI
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Cited by 20 references