Customer experience management: toward implementing an evolving marketing concept
Christian HomburgMarketing and Sales Department, University of Mannheim, L5,1, 68131, Mannheim, GermanyDanijel JozićMarketing and Sales Department, University of Mannheim, L5,1, 68131, Mannheim, GermanyChristina KuehnlMarketing and Sales Department, University of Mannheim, L5,1, 68131, Mannheim, Germany
2015en
ABI
Abstract
No abstract available.
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Cited by 30 references