eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Do-Hyung ParkLG Electronics Inc., South KoreaJumin LeeKyung Hee Cyber University, 1-Hoegi-Dong, Dongdaemun-Gu Seoul, 130-701, South Korea
2008en
ABI
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No abstract available.
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Cited by 20 references