Boundaries of the Firm: Insights From International Entry Mode Research
Keith D. BrouthersKing's College London, University of London, 150 Stamford
St., London SE1 9NH, United Kingdom,Jean‐François HennartDepartment of Organization and Strategy, Tilburg University,
P.O. Box 90153, 5000 LE Tilburg, the Netherlands
2007en
ABI
Abstract
Deciding on the boundaries of a firm as it expands abroad is a critical decision for managers. Despite the rapid growth in research addressing this issue, many questions remain unanswered. In this article, the authors review the international entry mode choice literature, identify weaknesses and shortcomings, and provide suggestions on how researchers can add to the knowledge of mode choice and help managers make better international boundary decisions.
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Cited by 20 references