COVID-19: an opportunity to review existing grounded theories in event studies
Hugues SéraphinSenior Lecturer in Events and Tourism Management Studies, The University of Winchester Business School
2020en
ABI
Abstract
The outbreak of COVID-19 has negatively impacted the event industry, while offering it opportunities to reinvent itself. Reviewing some of Getz (2012) futurist thoughts, is part of this reinvention process. This study concludes that: (a) Future Proposition 2 is accurate (b) Future Propositions 1 and 7 need precisions, and as a result has been reformulated as follow:
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