Entrepreneurship and Marketing Strategy: The SME under Globalization
Gary KnightAssistant professor of marketing and international business at Florida State University
2000en
ABI
Abstract
Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.
Identifiers
Citations and references
Cited by 20 references