OPPORTUNITIES OF MOBILE MARKETING IN TOURISM
2020en
ABI
Abstract
This article describes opportunities of mobile marketing in tourism. Mobile marketing is the implementation of marketing activities through mobile devices. The use of advanced innovative technologies also has great potential in terms of optimizing the time and variety of choice of the necessary tourist product for travelers. Thanks to real-time information exchanges, reduced documentation required at border crossings and the elimination of language barriers, potential tourists get huge benefits when traveling.
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Cited by 40 references