WESTERN SPEAKERS
Abstract
This academic article thoroughly examines the developmental stages of Western rhetoric from antiquity to modern times, its core theoretical concepts, and its societal impact. It analyzes the formation of rhetoric in Greek and Roman traditions, highlighting contributions from thinkers like Aristotle, Plato, Cicero, and Quintilian. The article also reviews the transformations of rhetoric during the Middle Ages, Renaissance, and Enlightenment, and its role in religious, political, and legal contexts. It assesses how modern rhetoric has been reshaped by politics, culture, and mass media. The paper illustrates the continuous evolution of Western rhetoric, its intellectual and practical significance, and offers reflections on its future prospects.