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THE SIGNIFICANCE OF CONCEPTUAL FRAME THEORY IN LINGUOCULTURAL RESEARCH

Akhadova Nilufar Fazliddin kiziIndependent Researcher, Uzbekistan State World Languages University Teacher, English Department "Tashkent Institute of Irrigation and Agricultural Mechanization Engineers" National Researche University
ABI

Abstract

Conceptual Frame Theory (CFT) provides a framework for understanding how humans structure knowledge and interpret experiences through culturally embedded mental schemas. This study investigates the content, structure, and cultural significance of conceptual frames in English and Uzbek, focusing on key concepts such as freedom, family, hospitality, respect, success, and childhood. A multi-method approach was employed, combining cognitive-conceptual analysis, discourse analysis, corpus-based investigation, and digital linguocultural analysis.

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