Reimagining Uzbek Embroidery Traditions: Cultural Preservation, Youth Engagement, AND Green Craft Transformation
Abstract
Suzani and traditional Uzbek embroidery (kashtado'zi) constitute two of the most significant expressions of Uzbekistan's intangible cultural heritage. Rooted in centuries-old Silk Road traditions, these crafts embody artistic mastery, symbolic language, and socio-cultural identity. However, contemporary challenges—including industrial mass production, environmental pressures, market volatility, and declining youth participation—threaten their sustainability. This article examines suzani and embroidery within a heritage preservation and circular economy framework, arguing that eco-conscious production models and cultural entrepreneurship strategies offer viable pathways for revitalization. Through interdisciplinary analysis drawing on heritage studies, sustainable textile theory, and cultural economics, the study explores how natural materials, low-impact production, community-based craft clusters, and youth-centered innovation can sustain both environmental integrity and cultural authenticity. The paper concludes that integrating sustainability principles into suzani and embroidery production not only safeguards intangible heritage but also strengthens Uzbekistan's position in global ethical craft markets.