Linguacultural Analysis OF Language OF Advertising in the English Language

Abstract

This article is dedicated to the study of advertising discourse in the American variant of the English language. Advertising is a reflection of the culture of a country, its mentality, and national character, in which all socio-cultural phenomena are reflected. The study reveals not only the lingua-cultural features of advertising slogans, but also conducts their lingua-stylistic analysis with the aim of identifying the cultural characteristics of American society.

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