Hon Tat Huam

Работ: 1

Faculty of Business, City University of Macau , ,

1. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   СтатьяDigital Marketing and Social MediaBritish Food Journal2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.002300