Cultural Routes and Networks of Knowledge: the Identity and Promotion of Cultural Heritage. The Case Study of Piedmont

The European project called “PER VIAM Pilgrims’ Routes In Action”, funded by the European Commission in 2012, is a significant opportunity of cultural and economic development for the whole Europe and also for the territory of Piedmont Region. The certainty of the need for transnational cooperation, which should create a network amongst the different territories in a perspective of working together and exchange of traveling, economic and cultural experiences – as well as best practices - nowadays calls for implementation tools such as European projects supported and sought for by the local authorities.The Piedmont is nowadays crossed by various cultural itineraries, many of which are certificated by the European Council: Via Francigena, the Route of the Cistercian Abbeys, the Transromanica, the itinerary of the historical thermal cities and the Saint Michael's way. Starting from a survey on the meaning of "cultural itinerary" expressed by the different European institutions (i.e. ICOMOS, UNESCO, Council of Europe and European Commission), this essay is proposing an analysis of the current status of such territory, highlighting the public policies in progress, the role and activities of the local associations and the valorisation of implemented projects as related to those itineraries which have already been recognized by the Council of Europe.This paper presents some significant experiences and best practices in the study of religious tourism, as they have been defined on the regional territory throughout the last few years, which can contribute to the debate and to the overall awareness on management and valorization of sustainable tourism.

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