Mass Media Research and American Schools of Thought in Zeszyty Prasoznawcze (Media Issues quarterly)

The paper characterizes the presence of American tradition of the research on mass media and communication in Zeszyty Prasoznawcze (Media Issues) quarterly related to the Press Research Centre in Krakow. On the basis of the quantitative linguistic and computer assisted content analysis the author gives a brief account of the main confi gurations of names, ideas, concepts, notions and theories which indicate the main American mass media and communication research traditions in Krakow quarterly in 1958-2013. The author presents the graphical map of the American school of media research thought in comparison to other research traditions. Among the conclusions of that study one can fi nd that the Krakow media researchers not only adopted the American model of science (and successfully popularized it) but also remained the Zeszyty PRASOZNAWCZE

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