PROSPECTIVE DIRECTIONS OF EMPLOYMENT FOR WOMEN

The article identifies various mechanisms, measures and means of state regulation of women's employment, and offers recommendations for increasing the effective employment of women based on the real needs of the economy. Recommendations for improving the employment of women in rural areas were proposed taking into account the possibility of their participation in family and private entrepreneurship in order to create new jobs and preserve existing ones. The main obstacles to the employment of women in rural areas are determined by socio-psychological, economic, financial, organizational, and demographic factors, which are the result of housekeeping, raising children, the level of professionalism, development of social infrastructure and demographic identity. To assess employment and unemployment among women in rural areas, the methodology for assessing socio-economic relations between employers and unemployed women has been improved based on the results of a sociological survey

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