THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS AND THE BUSINESS ENVIRONMENT

<strong>Abstract:</strong> The article examines how digital economy technologies are changing people's living conditions and economic behavior. The focus is on business behavior and new business environment opportunities. In particular, changes in business strategy, competition, new marketing and customer service opportunities, the emergence of new sources of profit and competitiveness factors are being analyzed. Organizational forms and new methods of doing business in the conditions of digital transformation and digital economy are analyzed.

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