FEATURES OF FORMING A VIRTUAL PERSONALITY OF AN INTERNET USER

The article refers to the process of forming a virtual identity. Virtual identity is defined as the desired image of a subject that has no physical representation but is a personality self-presentation in the Internet space, through which he establishes his ties with a virtual environment and extends its social experience. The author examines the changing social experience during the formation of virtual personality, including: language, personal meanings, theoretical and empirical knowledge. As the main characteristics of the individual author defines virtual virtuality, focus, involvement in the Internet space

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