Prospects For The Improvement Of The Marketing System To Increase The Competitiveness Of Light Industrial Enterprises

The article examines the theoretical and methodological basis of the problems of improving the marketing system to increase the competitiveness of light industry enterprises. A general description of market factors influencing the process of increasing the competitiveness of light industry enterprises is given. In this regard, based on the study of the causes and characteristics of the development of existing problem processes, scientific proposals and practical recommendations for overcoming the existing problems have been formed.

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