Motives in medical advertising texts

Abstract: It is well known that advertising means informing the public about a product or service, explaining its advantages and opportunities. This process takes place mainly through language. Advertising conveys certain information to the public during the promotion of the product, and at the same time has a rapid impact on its mental and intellectual state. The potential of our native language is also reflected in advertising. From this point of view, the social and pragmatic study of medical advertising is relevant. This article discusses the motives that are widely used in advertising to motivate consumers to buy a particular medicine. These views are supported by the example of medical advertisements in the media.

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