Enhancing Marketing and Promotional Strategies Within Automotive Companies Including Lada Company in Uzbekistan

In this period of globalization companies are getting higher their production behavior in different countries. In this process production faces pole apart challenge where cultural barrier play a significant role. The businesses need to appreciate the new marketplace culture and its enlightening elements which really matter for production to design promotion strategy. This investigation has depicted marketing strategies made up by cultural dimensions, which influence on sales of automobile business namely, “LADA Uzbekistan” company. In this methodology econometric analysis including linear correlation and regression analysis were conducted in order to find out the most suitable marketing strategy for the company. To have an exact outcome, qualitative and quantitative method were used to obtain necessary data for the methodology. All the marketing strategies are based on the result of Hofstede's cultural dimensions, only those can be ahead which have the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Marketing strategies include all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

Перевод пока недоступен