THE ROLE OF USING DIGITAL MARKETING TECHNOLOGIES IN DEVELOPMENT OF ENTERPRISES

The current scientific article illustrates for theoretical, conceptual frame of digital marketing technologies, their essence and usages processes in enterprises by giving primary focus on textile, garment and knitting field. Also, it describes for statistical indications of textile, garment and knitting manufacturing industry as well as suggests for the electronic and integrated digital platform model for the business enterprises’ activities in creating ease of the working processes.

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