THE NEED FOR ELECTRONIC BANKING AND FINANCIAL TECHNOLOGIES IN THE DEVELOPMENT OF RETAIL BANKING SERVICES IN THE CONTEXT OF DIGITAL TRANSFORMATION OF BANKS

THE ARTICLE EXAMINES THE ISSUES OF E-BANKING, INTERNET BANKING, MOBILE BANKING, DIGITAL ASSISTANTS, FINTECHS, APPLICATIONS AND OTHER TYPES OF FINANCIAL SERVICES IN MODERN FINANCIAL MARKETS OF FINANCIAL INSTITUTIONS AND THE DEVELOPMENT OF RETAIL BANKING SERVICES THROUGH THEM. THE OPINIONS OF ECONOMISTS ON THE NEED FOR FINTECHS IN THE DEVELOPMENT OF RETAIL BANKING SERVICES IN THE CONTEXT OF DIGITAL TRANSFORMATION OF BANKS, AS WELL AS THE AUTHOR'S APPROACHES AND VIEWS ON THE DEVELOPMENT OF RETAIL BANKING SERVICES ON THE BASIS OF MODERN FINTECHS ARE PRESENTED.

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