TOWARDS A MANIFESTO FOR PLACE QUALITY BASED ON THE EXPERIENCE ECONOMY

With the works of Pine and Gilmore, the experience economy is best recognized in the fields of strategic marketing and consumer behavior. We hope to demonstrate that the fundamental exclusivities of experience economy had been proposed and discussed in urban studies a decade before its introduction by Pine and Gilmore by examining the article "Toward an urban design manifesto" written by Allan Jacobs and Donald Appleyard (1987), and that there are significant similarities between them. This raises the possibility that their essay may be seen as a ground-breaking piece, connecting urban studies and quality of place with the experience economy. Despite the fact that there are few researches on experience economy in urban settings today, Jacobs and Appleyard proposed it as a key aim for achieving a better urban living and a healthier environment

Перевод пока недоступен