Desk Market Research: Relevant Now AND Always

One of the most popular criteria for dividing marketing research is based on the nature of the work and the collection of initial information. There are two basic types-field and desk research. Usually they talk and write about the desired sequence – first, a desk study is conducted, in which hypotheses are formed and pre-tested using information that is less specific and relevant, but more capacious and accessible, covering all possible areas and areas of the company's current and potential activitie

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