Improving the Innovation Management System in E-Commerce

Innovative ways to improve the performance of any enterprise involves the development of innovative projects and the introduction of special strategies that ensure the company's competitive advantage in the market1. This article presents the long-term components of the business process for firms and enterprises focused on maintaining and strengthening market position through innovation in modern economic life, highlighting that innovative solutions are the result of a creative approach to a particular area within the company's interests. Innovation involves the development of a new product or service, organizational and motivational methods, venture projects, technologies, market exposure techniques, etc. clearly indicated. The advanced technologies, techniques and unique products on the market are the result of innovative processes of certain firms and organizations and the higher the originality, novelty of the proposed solutions, the more profitable they are2. Innovative activity in the economy is manifested as a process aimed at scientific and technological development, creative and practical developments, as well as the direct implementation of research results. The article highlights the stages of introduction of innovative technologies and e-commerce in the sales process, as well as the aspects that need to be considered in this process3.

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