PROBLEMS AND SOLUTIONS OF MARKETING RESEARCH IN ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS

In the article, the importance and necessity of using marketing research in the development of entrepreneurship and international business in the world economy is revealed using empirical research methods. Based on the scientific works of foreign scientists on the subject of marketing research related to entrepreneurship and international business, the author's approaches to the scientific recommendations given as effective solutions to the existing problems in the system are presented.

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