ARTIFICIAL INTELLIGENCE IN THE MANAGEMENT OF INTELLECTUAL RESOURCES OF ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY IN UZBEKISTAN

Annotation: The objective of this research is to investigate the organizational and economic interconnections that arise in the management of intellectual capital within IT firms in the digital economy, as well as to identify potential strategies to enhance their management. The specific aims of the study are to examine the theoretical underpinnings of managing intellectual capital within the context of the digital economy, to investigate the management of intellectual capital in IT companies operating within the digital economy, and to propose measures to augment their efficiency within the context of the digital economy. The unique aspect of this research lies in the formulation and validation of key principles and findings, as well as the provision of recommendations for improving the management of intellectual capital in IT companies within the context of the digital economy. Furthermore, this study aims to evaluate the impact of Artificial Intelligence (AI) on Human Resources Management (HRM) and its integration into human resource practices. The study also intends to emphasize the importance of AI in HRM, present a conceptual framework for AI application in HRM, identify the challenges associated with the adoption of AI, and examine the benefits of incorporating AI into HRM. Ultimately, this research is intended to aid policymakers in understanding the potential benefits and significance of adopting Artificial Intelligence in Human Resources Management.

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