GENERATIONAL DIFFERENCES IN USING SOCIAL MEDIA FOR DESTINATION CHOICE

When it comes to making daily decisions, social media has changed <br> people's lives and has become a vital source of information. The goal of this study and <br> thesis is to see if there are any age differences in how people use social media and how <br> it helps them in a destination choice. Only two generations were studied in this <br> research: Generation Y and Baby Boomers. Social media is used as a marketing and <br> tourism tool in today's world. In addition, the various generations and their <br> relationships with social media are being researched as well. This article also includes <br> the various marketing appeals and the relationship between them and cultural <br> fascinations, as well as whether there is a generational difference in tourism <br> commercial advertisements. The author created distinctive theories by finding answers <br> to the research questions. An internet survey has been managed, where respondents <br> have inquired about questions related to their social media usage, their goal choice, and <br> final seen tourism advertisement. The survey included generally multiple-choice <br> questions, with as it were a couple of open-ended questions. Measurable investigations <br> have been conducted in arrange to test the theories and see whether there are <br> noteworthy contrasts and in case presumptions were met. This result comes about <br> demonstrated that the more seasoned tend to spend less time on social media, and share <br> fewer individual photographs on it.

Перевод пока недоступен