SOCIOCULTURAL OUTLINE OF SOCIAL CONTRAST IN QUALITATIVE SOCIOLOGICAL RESEARCH

In the article, the author focuses on the history of the use of qualitative sociological research in the conditions of Uzbekistan. He is looking for an answer to the social contrast between the relations of "oral history" and "social history", which causes controversy among researchers, in the case of holy places and shrines. Based on the socio-cultural contour of empirical and field research, the issues of "social worldview", "sociological imagination" and "critical thinking" are prosaically emphasized. At least, the proposed topic is considered the basis for a large research work, in the article the processes of a sharp change in the real realities of public life in connection with the COVID-19 pandemic have changed the social landscape of the world picture. In accordance with this, a peculiar, perhaps extremely contradictory worldview and way of thinking emerged. And the social color or a kind of contrast created in the perception and vision of the world has led to the creation and invention of completely different lifestyles and stereotypes for the self-esteem of humanity.

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