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The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

Melvin Sin-Yon TieSchool of Postgraduate Studies, University of Technology Sarawak, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaChee-Hua ChinCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, Malaysia

Studies in computational intelligencebook series2023en

ABI

Аннотация

Аннотация отсутствует.

Темы

Digital Marketing and Social Media Technology Adoption and User Behaviour Organizational and Employee Performance

Идентификаторы

DOI: 10.1007/978-3-031-48397-4_8

Цитирования и источники

Цитирований: 0Использованных источников: 91

Показатели — AkademScholar · Скоро