Features OF Advertising Texts with Numerical Components in Chinese

Numbers are part of this culture, because the number not only serves as a symbol for the designation of a mathematical unit, but also contains rich cultural connotations. In science, the concept of number is always precisely and scrupulously defined, but in the minds of people, ideas about the meaning of numbers – cultural connotations – are different. These differences reflect the distinctive national culture. Therefore, the study and study of the meaning of numbers in different cultures cannot be limited to understanding the counting rules and principles of using numbers, but should pay attention to the knowledge of the cultural background in order to better master the language and its role in communication. Different nationalities, due to various aspects of traditional culture, geographical environment, customs, religious beliefs, language habits, etc. conditions of their existence, endow numbers with different meanings. Only by understanding the differences in the culture of the two peoples well, the Chinese and Russians will be able to overcome the barrier in intercultural communication, improve mutual communication and increase cultural exchange. As you know, in the study of numbers and numerical components in the Chinese language, some numbers attract the most attention. We found it permissible to briefly tell about this in the following article.

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