Implementation OF Consumer Assessment System OF the Quality OF Banking Services in Uzbekistan
N. E. (Nozimov) AnvarovichSamarkand Institute of Economy and Service Assistant of the "Investment and Innovations" department
ABI
Аннотация
In this article, the authors conducted research on the development of the banking services market, the assessment of the quality of banking services based on the formation of a psychographic portrait of consumers in Uzbekistan. The study used and analyzed techniques such as VALS and generational theory to shape the psychographic portrait of the consumer.
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