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Работы, на которые ссылается эта работа
Работ: 87
Работа: Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
When to use and how to report the results of PLS-SEM
Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1
Статья2018Цитирований: 53ABIEvaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker
Статья1981Цитирований: 21ABIUnderstanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon, Peter C. Verhoef
Статья2016Цитирований: 7ABIBrand Experience: What is It? How is it Measured? Does it Affect Loyalty?
J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello
Статья2009Цитирований: 3ABISocial presence, trust, and social commerce purchase intention: An empirical research
Baozhou Lu, Weiguo Fan, Mi Zhou
Статья2015Цитирований: 3ABIVirtual reality presence as a preamble of tourism experience: The role of mental imagery
Vanja Bogicevic, Soobin Seo, Jay Kandampully +2
Статья2019Цитирований: 2ABIThe future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi +1
Статья2019Цитирований: 2ABIBrand authenticity: model development and empirical testing
Mike Schallehn, Christoph Burmann, Nicola Riley
Статья2014Цитирований: 2ABIDesign aesthetics leading to m-loyalty in mobile commerce
Dianne Cyr, Milena Head, Alex Ivanov
Статья2006Цитирований: 2ABI