Customer segmentation as a tool for the development of trade organizations
Аннотация
The article considers the main aspects of segmentation of buyers of trade organizations in Russia in modern conditions. The importance and features of segmentation in the development of trade organizations are analyzed. The role of segmentation in marketing management is outlined, and a strategy for reaching the target market based on segmentation is defined. The author comes to the conclusion that customer segmentation allows trading enterprises to better understand the needs of their customers and make them a more targeted offer of goods and services. Customer segmentation helps to improve customer satisfaction with the quality of sales service, increase sales, optimize marketing costs and improve understanding of market trends in general.