Sisca Kohl Personal Branding on Instagram @SiscaKohl

This study aims to determine the personal branding of influencer Sisca Kohl.Sisca Kohl is a celebgram, Instagram content creator who often makes food and product review content. .Sisca kohl reviews food and products in large quantities.Sisca kohl has been active on tiktok since 2018.reviewing food and products with a small amount but with a large amount.Sisca kohl has also been active on Tiktok since 2018.The research method used is descriptive qualitative, with 10 informants who follow Sisca Kohl's Instagram.Data collection with interviews and documentation. .Research results regarding Montoya's 8 personal branding concepts on Sisca Kohl through Instagram @siscakohl, namely specializing in food review videos.Having personal branding is important for everyone, including for a celebrity or other important person.Forming a personal branding must be based on the reality of life by doing various positive activities that can strengthen personal branding, because personal branding based on needs alone cannot form good personal branding because the process of building personal branding is not easy and instant.

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