TikTok's Grip: A Snapshot of Usage Intensity among College Students

This study is motivated by problems related to the intensity of using the TikTok application at Muhammadiyah Sidoarjo University.Students tend to take negative actions due to the use of the TikTok application such as insomnia, choosing not to do assignments and tend to play TikTok during lectures The purpose of this study is to determine the description of the intensity of using the TikTok application.This research method is quantitative with a population of 10,296 active students of Muhammadiyah Sidoarjo University.Determination of the sample using purposive sampling technique where sampling is based on the criteria for active students in 2021/2022 who use the TikTok application until 347 samples are collected based on the Isaac & Michael table with a tolerance level of 5%.The variable in this study is the intensity of use of the TikTok application.Data collection in this study used a Likert scale model psychology preparation scale made by the researcher.Data analysis in this study used descriptive statistical tests with the help of Microsoft Excel.The results of the analysis show that in general Muhammadiyah University students experience the intensity of using the TikTok application in the medium to high category with a percentage of 81% with a total of 293 students and 64 students who are in the low 19% category, the results also show that men are higher in the intensity of using the TikTok application than female students.

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