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Работ: 62
Работа: A moderated mediation model of perceived social sustainability on brand evangelism
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Статья1993Цитирований: 2ABIInterpretation of Formative Measurement in Information Systems Research1
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Статья2009Цитирований: 2ABIMeasuring perceived social sustainability of brands – A scale development
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Статья2024Цитирований: 2ABIBrand authenticity: model development and empirical testing
Mike Schallehn, Christoph Burmann, Nicola Riley
Статья2014Цитирований: 2ABI