BUSINESS ACROSS CULTURES

Аннотация

This article explores the importance of understanding cross-cultural differences in global business environments. It analyzes communication styles, negotiation tactics, and cultural values that shape business behavior. Drawing on scholarly sources, the article emphasizes the need for cultural intelligence and provides practical insights for business professionals operating in multicultural contexts.

Темы

Идентификаторы

DOI

10.70728/envire.v01.i01.005

Цитирования и источники