The Role Of Televised Debates In The Dynamics Of Political Communication: A Catalyst For Electoral Competitiveness

This article analyzes the transformative potential of political televised debates in the context of developing democratic processes, focusing on the experiences of Uzbekistan and South Korea. Through empirical analysis based on survey data collected in Tashkent and a comparative review of debate practices in South Korea, the paper highlights the role of debates as a dynamic tool of political communication and voter influence. The research evaluates the impact of debates on electoral competitiveness, digital integration, and democratic culture through the theoretical lenses of agenda-setting and mediatization. Practical recommendations are proposed for improving Uzbekistan’s political debate model in line with international standards.

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