Uzbek Borrowings in the Linguistic Landscape of Moscow

The article is devoted to urbanonyms of Uzbek origin that appear in the linguistic landscape of the Russian capital. The names of streets and urban objects are investigated, the names of which are directly or indirectly associated with Uzbekistan. Urbanonyms are classified by the names of objects urban (ergonyms) and geographical (toponyms), as well as by the principles of education (types of naming). The purpose of the work is to identify Uzbek urbanonyms in the linguistic landscape of Moscow and assess the features of their functioning. Research methods in this work are general scientific, sociolinguistic and linguistic methods themselves. The theoretical significance of the work is determined by the need to study the emerging foreign-language ubranonyms in the context of LL, as well as the assessment of sociocultural factors affecting their appearance and functioning. Practical significance of the work: the findings can be used in the activities of specialists in the advertising industry, as well as materials can be used in teaching theoretical courses "Language of Advertising," "Naming in Branding Communications" "Marketing Linguistics," etc.

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