The Interplay of Experience, Context, and Sentiment: A Multifactor Analysis of Tourism Recommendation Scores

Although research on tourist satisfaction is abundant, there remains a significant gap in understanding how multiple factors interactively influence recommendation behaviors within the tourism website ecosystem. To date, the vast majority of published research employs reductionist strategies, evaluating limited variables in isolation while disregarding the layered complexity and interactions with temporal effects, social factors, expectations regarding price and budget expenditures, and emotional reactions. Additionally, there is insufficient exploration of the downstream psychological mechanisms that feature in or effectuate the relationship between the objective properties of trips and final evaluations. This paper seeks to address these gaps by analyzing 2,101 tourism reviews, accounting for contextual factors such as season and location type, economic factors such as budget and spending, and emotionally evocative sentiment analysis. Using hierarchical regression and mediation analysis, it is evident that recommendation scores emerge from interactions that occur both objectively during the trip or destination setting and subjectively as emotional responses occur after an experience is evaluated. Review sentiment was shown to mediate the connection between experiential properties and final evaluations, and the alignment of value (i.e., budget expectations or price relative to expenditures) was greater than the level of money spent objectively in the trip context. Overall, these findings enhance tourism theory and present an integrated, psychologically constructed model of tourism evaluation and subsequently recommendations with effectual implications for destination management and marketing strategies.

Перевод пока недоступен