Development Of Linguistic Personality In The Context Of Digital Communication

The swift proliferation of networked technologies has revolutionized quotidian communication practices and established novel conditions for the development and expression of linguistic identity. This article utilizes the anthropocentric paradigm in contemporary linguistics to analyze the ways in which online interaction modifies the structure, functions, and developmental trajectories of the linguistic personality. The research integrates theoretical examination of seminal texts on linguistic personality and anthropolinguistics with an interpretative assessment of contemporary studies on digital discourse and online identity, enhanced by illustrative instances from social networks, messaging applications, and digital learning platforms. The analysis indicates that the conventional three-tiered framework of linguistic personality (verbal-semantic, cognitive, and pragmatic) continues to be applicable, yet each tier experiences significant alterations in digital contexts. Multimodal resources, translanguaging practices, algorithmically curated communication spaces, and the rise of networked publics amplify the dynamics of self-presentation and identity formation. Simultaneously, phenomena such as speech aggression, discourse fragmentation, and platform-driven standardization pose risks to the integrity of the linguistic personality. The article posits that in the digital age, the cultivation of a "elite" linguistic personality necessitates the deliberate enhancement of digital communicative competence, critical media literacy, and ethical responsibility. The results have ramifications for linguodidactics, language policy, and additional investigations into online discourse as a pivotal arena for the formation and negotiation of contemporary linguistic identities.

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