The Battle of The Brain and Wallet: Neurobiology of Impulse Control in Shopaholism

This article investigates the problem of oniomania (shopaholism), which is widespread in modern society, from a neurophysiological and psychological perspective. The main objective of the article is to analyze the neurobiological mechanisms of pathological tendencies toward shopping, specifically the activity of the brain's reward system and the prefrontal cortex. As part of the research, an empirical study was conducted on 150 respondents using the Bergen Shopaholism Scale (BSAS). Results indicate that impulsive purchases are directly related to the disruption of dopaminergic processes and a decline in cognitive control during decision-making. The article concludes by substantiating the effectiveness of neuropsychological approaches and cognitive-behavioral therapy in correcting shopaholism.

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