THE ROLE OF INTERNATIONAL BUSINESS MANAGEMENT AND TRANSNATIONAL CORPORATIONS

The purpose of this study is to provide a systematic analysis of the evolution of international business and the role and impact of transnational corporations (TNCs) in the global economy. The research employs historical-logical, political-economic, statistical, and comparative methods, and is supported by data from international organizations. The findings indicate that international business has evolved from simple exchange relations into a complex cross-border system, with TNCs serving as its primary driving force. While TNCs accelerate technology transfer and investment flows, they also intensify competitive pressures in domestic markets. The study further identifies contemporary trends in TNC activities, including the increasing orientation of investments toward the “green economy” and the expansion of the friend-shoring strategy. In conclusion, the research substantiates the need for a balanced economic policy, the development of human capital, and the establishment of a favorable institutional environment to ensure the effective utilization of TNC activities.

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