THE ROLE OF CORPORATE CULTURE IN THE BANK'S ACTIVITIES

This article examines the role of corporate culture in banking organizations. It analyzes the impact of corporate culture on staff performance, customer service quality, ethical compliance, and the development of a positive bank image. Particular attention is paid to the specifics of corporate culture in banking, its key elements, and its functions. The importance of corporate culture as an important management tool for enhancing a bank's competitiveness in the current economic environment is substantiated.

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