TADBIRKORLIK RISKLARINI BOSHQARISHDA KOGNITIV OMILLARNING TRANSFORMATSIYASI

This article provides a systematic investigation into the cognitive determinants that govern the transformation of subjective risk within entrepreneurial activities. Within the framework of this research, the deterministic role of cognitive biases, heuristic methods, and psychological predispositions in constructing the architecture of subjective risk during the decision-making process is elucidated

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