STRATEGIC REVENUE MODELS AND ECONOMIC EFFICIENCY IN MEDIA BUSINESS: A DIGITAL TRANSFORMATION PERSPECTIVE

This study examines the impact of strategic revenue models on the economic efficiency of media businesses in the context of digital transformation. The research focuses on diversified revenue streams such as advertising, subscription, and platform-based monetization. Empirical evidence indicates that media firms adopting multi-source revenue strategies achieve higher financial stability and improved performance. The study also highlights the role of data-driven decision-making and platform integration in enhancing efficiency. The findings confirm that revenue diversification is a key determinant of sustainable growth in the digital media economy.

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