CONTENT ECONOMY AND VALUE CREATION IN MEDIA BUSINESS

This study explores the role of the content economy in shaping value creation mechanisms within modern media businesses. In the context of digital transformation, content has evolved from a product into a strategic asset that drives audience engagement, revenue generation, and competitive advantage. The research analyzes how different content monetization strategies—including advertising, subscription, and platform-based models—contribute to economic efficiency. Empirical evidence suggests that media firms leveraging diversified content strategies achieve higher profitability and stronger market positioning. The findings highlight that strategic content management is a key determinant of sustainable growth in the digital media ecosystem.

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