Transformation of Youth Values in the Era of Social Media

This article examines how youth values transform within social media environments through an interdisciplinary lens combining philosophical reflection and sociological theory. The study aims to develop a conceptual model explaining shifts in value internalization, normative choice, and identity formation under conditions of digital communication. Methodologically, the research draws on digital sociology, media ecology, and applied hermeneutics, using conceptual analysis, comparative theoretical synthesis, and discourse interpretation. The article’s novelty lies in an integrative framework showing how algorithmic visibility, the attention economy, and influencer institutions jointly reorganize value hierarchies and reshape patterns of social recognition. The results indicate an intensification of value polymorphism among youth, increasing contextualization of moral criteria, and a growing dependence on collective validation mediated by platform metrics. The findings have practical implications for adapting media literacy programs and educational strategies to the structural logic of social platforms, strengthening reflective agency and responsible digital participation.

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