SOCIAL MEDIA AS A DRIVER OF GLOBAL COMMUNICATION

This article explores the role of media technologies in shaping global civilization, with a focus on the information society. It analyzes how advancements in communication technologies, social media, and digital platforms have transformed social, cultural, and economic interactions worldwide. Special attention is given to the influence of media on cultural integration, the spread of knowledge, and the emergence of a globalized society. The study concludes that media technologies are not merely tools for communication but are pivotal in constructing modern global civilization.

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